Face to Face with Success

Mike Abel, Adman

Impossible is nothing for this adman. 5 years ago, he returned from Australia and started M&C Saatchi Abel, with a view to growing it into a big ad agency. The industry tittered… after all, he was starting another agency in the midst of an epic economic downturn. But 5 years later, from an absolute standstill, M&C Saatchi Abel is a top 5 agency, with almost 200 staff, and 100% client retention rate. How do you go from zero, to industry hero in just 5 years? What has made this agency what it is today?

Click below to hear Mike in coversation with Charlotte Kilbane...


This article first appeared on 702 : Mike Abel, Adman


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