Did the ad war between Hennessy and Jameson put cognac back on the map?

The adverting dispute between alcoholic spirits brands Hennessy and Jameson has put the spotlight back on the preferential divide among popular distilled beverages.

Hennessy cognac lodged a complaint with the Advertising Standards Authority (ASA) accusing the marketers of Irish whiskey Jameson of stealing its advertising concept and mocking its brand.

Owner of Norman Goodfellows, Carrie Adams said cognac, a variety of brandy, has always been a major competitor to whiskey and big contender in the spirits marketplace.

Listen to the full conversation from The Midday Report with Stephen Grootes:

Cognac is a nice imported option to local brandy choices. South Africa is a brandy drinking nation and have been for a very long time.

Carrie Adams, Owner of Norman Goodfellows

When you think South Africa, you think boerewors and beer and you think Klippies and Coke.

Carrie Adams, Owner of Norman Goodfellows

There is no surprise that the drink of choice for the emerging middle class is cognac - there's a lot of brag value attached to the fancy brandy.

Carrie Adams, Owner of Norman Goodfellows
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