Did the ad war between Hennessy and Jameson put cognac back on the map?

The adverting dispute between alcoholic spirits brands Hennessy and Jameson has put the spotlight back on the preferential divide among popular distilled beverages.

Hennessy cognac lodged a complaint with the Advertising Standards Authority (ASA) accusing the marketers of Irish whiskey Jameson of stealing its advertising concept and mocking its brand.

Owner of Norman Goodfellows, Carrie Adams said cognac, a variety of brandy, has always been a major competitor to whiskey and big contender in the spirits marketplace.

Listen to the full conversation from The Midday Report with Stephen Grootes:

Cognac is a nice imported option to local brandy choices. South Africa is a brandy drinking nation and have been for a very long time.

Carrie Adams, Owner of Norman Goodfellows

When you think South Africa, you think boerewors and beer and you think Klippies and Coke.

Carrie Adams, Owner of Norman Goodfellows

There is no surprise that the drink of choice for the emerging middle class is cognac - there's a lot of brag value attached to the fancy brandy.

Carrie Adams, Owner of Norman Goodfellows

This article first appeared on 702 : Did the ad war between Hennessy and Jameson put cognac back on the map?


Recommended

by NEWSROOM AI
Read More
Wits Nehawu members down tools over salaries

Wits Nehawu members down tools over salaries

Nehawu Wits acting secretary Tumisho Madihlaba says negotiations with management deadlocked resulting in a strike.

Former Eskom interim CEO Sean Maritz under fire for signing off R400 mil payment

Former Eskom interim CEO Sean Maritz under fire for signing off R400 mil payment

‘Documents show that the fee contract was entered into by Anoj Singh & signed off by the acting CEO Sean Maritz' - Chris Yelland

‘Qedani Mahlangu helped people die then she ran away’ – Stephen Grootes

‘Qedani Mahlangu helped people die then she ran away’ – Stephen Grootes

Stephan Grootes shares his views on the events that unfolded at Life Esidimini and comments on Qedani Mahlangu’s apology.

Metrorail train derails due to vandalism on the central line

Metrorail train derails due to vandalism on the central line

The Central line was set to resume services on Thursday but has been postponed due to vandalism at Heideveld and Netreg stations.

Hawks Mulaudzi neither confirms or denies reports about possible Guptas arrests

Hawks Mulaudzi neither confirms or denies reports about possible Guptas arrests

Hawks spokesperson confirmed working closely with the NPA but cannot disclose cases it is working on until people are charged.

May the Fourth be with you, a celebration of Star Wars Day

May the Fourth be with you, a celebration of Star Wars Day

May 4 marks "May the Fourth be with you," Day celebrated by fans George Lucas' fans of his Star Wars global movie franchise.

Popular articles
'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

DA: Whether you are from Switzerland or Swaziland, you must be documented in SA

DA: Whether you are from Switzerland or Swaziland, you must be documented in SA

The DA defends its immigration plans saying no country can afford not to secure its borders.

CT council to decide on charging De Lille following new forensic report

CT council to decide on charging De Lille following new forensic report

The Bowman Gilfillan report, yet to be made public, found that De Lille allegedly failed to report tender corruption to council.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

Khayelitsha fire victims should get same help as Knysna says Sizwe Mpofu-Walsh

Khayelitsha fire victims should get same help as Knysna says Sizwe Mpofu-Walsh

Sizwe Mpofu-Walsh and callers discuss ways that corporate SA should help displaced Khayelitsha fire victims in Cape Town.