The Ad Feature with Jonathan Cherry

How brands that make their product features entertaining always hit the mark

Ad expert and director of Cherryflava Media, Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

According to Cherry, Volvo marketers manage to do just that in their advertising campaigns and keep consumers hooked.

Their latest offering features a full-size truck, a four-year-old girl armed with a remote control and a gravel pit filled with obstacles.

WATCH: Is their toughest truck tough enough to survive Sophie?

Brand building is about creating a tribe of people that just love the product.

Jonathan Cherry, advertising expert

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

Pic of the Week:

For the first time ever, Cherry has selected a street pole ad, which he says stands out from the rest of the boards marked with advertising and news headlines.

It's eye-catching, quirky and sums up what the musical is about. It stands out in the doom and gloom of the news flow.

Jonathan Cherry, advertising expert

Recommended

by NEWSROOM AI
Read More
Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

How Starbucks 'stole' Christmas with their red coffee cup controversy

How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

Five marketing lessons to be learnt from the VW test-rigging scandal

Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

Just how valuable are connected 'influencers' to companies?

Just how valuable are connected 'influencers' to companies?

A weekly look at the great and not so great offerings of advertisers with advertising and brand guru Jonathan Cherry.

Popular articles
[VIDEO] Muizenberg pedestrian attacked in broad daylight

[VIDEO] Muizenberg pedestrian attacked in broad daylight

A woman was attacked on her way to work earlier this month.

'Tourist who survived 20m fall on Table Mountain is the luckiest man alive'

'Tourist who survived 20m fall on Table Mountain is the luckiest man alive'

Incident commander Roy Schoor says the man fell 20m and landed on a section of a cliff. His cry was heard by someone in Camps Bay.

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

The vehicle's owner came out of the store just in time to scare away the man attempting to steal his bakkie.

Athlone pupils suspended after high school fight videos surface on social media

Athlone pupils suspended after high school fight videos surface on social media

The Education Department provides counselling and support after video footage shared of two violent fights at an Athlone school.

[WATCH] Horrific moment as baby falls down escalator at a mall...but is saved

[WATCH] Horrific moment as baby falls down escalator at a mall...but is saved

Khabazela shares tweets and Facebook posts that have gone viral.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.