The idea of an elevator pitch comes from the notion that you should be able to sell your idea to someone during the length of an elevator ride – or more specifically 30 seconds. It’s a skill that no businessperson should do without.
Pavlo Phitidis knows that coming up with a good idea isn’t easy; never mind selling your great idea to someone else. This week in Small Business Focus, Pavlo shares the essentials on how to sell your business:
This article first appeared on 702 : Pitching Your Business : 14 November 2014