But does it work?

Sometimes, when marketing, it’s better to cooperate than to compete

(Click here for more "But Does It Work?" articles such as this one.)

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about the marketing equivalent of reconciliation – coopetition.

Coopetition is the idea that marketing doesn't always have to be a cut-throat winner-takes-all exercise, and that sometimes cooperation is better for all than competition.

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This article first appeared on 702 : Sometimes, when marketing, it’s better to cooperate than to compete


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