But does it work?

Advertising that worked (and didn’t!) in 2015

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice looked back at the top three best (and worst) of the “But Does It Work” feature.

Scroll down for quotes from the audio below.

‘Brand South Africa’ had a terrible year.

Andy Rice (branding and advertising expert )

Nando’s and Savanna are putting a smile on our faces at a time when it’s hard to do so.

Andy Rice (branding and advertising expert )

PR practitioners need to remember there is bought, owned and earned media. The PR world sometimes forget the ‘earned’ media.

Andy Rice (branding and advertising expert )

Television’s obituary has been written by countless people. But TV just keeps rolling on. It remains cost effective. And it delivers.

Andy Rice (branding and advertising expert )

Kindle sales are declining while book sales have never been healthier.

Andy Rice (branding and advertising expert )

Never underestimate the tactile sense.

Andy Rice (branding and advertising expert )

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This article first appeared on 702 : Advertising that worked (and didn’t!) in 2015


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