Business booms for budding florist after adding technology to the mix

"There's gotta be a better way of doing flowers?"

This is the curiosity that sparked the birth of SA Florist in 2013, a digital network of 200 florists that offer the most beautiful flower bouquets and arrangements, as well as premium hampers and gift boxes.

SA Florist uses geo-location to shorten the distance between florists and customers and offers the lowest delivery fee in the country.

Listen to the full conversation:

Flowers have become a very successful model online.

Fraser Black, co-founder of SA Florist

This is an industry ready to be disrupted and the company has been flying ever since we injected third-wave technology three years ago.

Fraser Black, co-founder of SA Florist

We've come along and provided the struggling independent florist a lifeline - an opportunity to really compete online.

Fraser Black, co-founder of SA Florist

You're either competing by yourself or joining our network to keep afloat.

Fraser Black, co-founder of SA Florist
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