ShapeShifter

How Stefan Rabe is helping brands such as Jeep, Vans and SA Rugby grow

The Money Show’s Bruce Whitfield interviewed Bounty Brands CEO Stefan Rabe for his weekly “ShapeShifter” feature.

Before joining Bounty Brands, Rabe (B.Sc., B.Com.) had a diverse career spanning mining, financial services and the distribution of fast moving consumer goods.

Bounty Brands - a consumer brands specialist owned by investment house Coast2Coast – focusses on personal care, food, apparel and homecare products.

They invest in market-leading brands (Vans, Jeep, SA Rugby and many others) with the aim of helping them grow to their full potential in South Africa and beyond.

The combined revenue of Bounty Brands now exceeds R1 billion.

Scroll down for quotes from the audio below.

We’re primarily male focussed.

Stefan Rabe

It’s been a spectacular Christmas for us!

Stefan Rabe

We do like elements of the UK. It is, however, a very expensive market. Poland is not yet like that.

Stefan Rabe

We like the US, but we’d rather get into markets where we can make a difference.

Stefan Rabe

We’re no longer looking at investing in Africa outside of South Africa.

Stefan Rabe

Nenegate had a big part to play in changing our focus. We’re still concentrating on South Africa, but we’re now looking at businesses that are more defensive.

Stefan Rabe

Nenegate has shaken us to the core.

Stefan Rabe

You can’t be attractive to foreign investors if you’re only a rand-based business.

Stefan Rabe

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This article first appeared on 702 : How Stefan Rabe is helping brands such as Jeep, Vans and SA Rugby grow


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