But does it work?

Advertising trends that may (or may not) take the world by storm in 2016

Every Tuesday, The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice for his “But Does It Work” advertising feature.

This week the theme was “But will it work?”

Rice made predictions and forecasted trends.

Scroll down for quotes from the audio below.

2015 wasn’t a particularly good year for advertising.

Andy Rice (branding and advertising expert )

Predictably, advertisers say ‘This is going to be the year of the mobile device’.

Andy Rice (branding and advertising expert )

Television and magazines continue to do well. The trick is to integrate advertising on mobile devices with traditional media.

Andy Rice (branding and advertising expert )

When algorithms choose which ads to display, it’s going to be annoying.

Andy Rice (branding and advertising expert )

The Olympics in Rio will see a spurt of related advertising.

Andy Rice (branding and advertising expert )

What will the arrival of AB Inbev mean for advertising? Will they be as heavily committed to advertising as SABMiller was?

Andy Rice (branding and advertising expert )

Marketers must be careful to not be dazzled by technology.

Andy Rice (branding and advertising expert )

Tesla cars have a setting called ‘insane’. Elon Musk knows what will turn people on!

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Advertising that worked (and didn’t!) in 2015

Advertising that worked (and didn’t!) in 2015

Branding and Advertising Expert Andy Rice looks back at the top three best (and worst) of the “But Does It Work” feature.

Sometimes, when marketing, it’s better to cooperate than to compete

Sometimes, when marketing, it’s better to cooperate than to compete

Advertising guru Andy Rice on coopetition - the idea that marketing doesn't always have to be a cut-throat winner-takes-all exercise.

Do loose inserts in newspapers work?

Do loose inserts in newspapers work?

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Does “before and after” as an advertising technique work?

Does “before and after” as an advertising technique work?

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Does shocking or controversial advertising work?

Does shocking or controversial advertising work?

Advertisers sometimes deliberately startle or offend their audience. But does it work?

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.

Do advertorials (aka “sponsored content") and infomercials work on you?

Do advertorials (aka “sponsored content") and infomercials work on you?

They (sort of) look and feel like normal articles, but they’re actually advertisements. Andy Rice on whether or not they work…

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Yes, we can!  Fight back! Do these political campaigns work?

Yes, we can! Fight back! Do these political campaigns work?

Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Popular articles
5 reasons why South Africa granted Grace Mugabe diplomatic immunity

5 reasons why South Africa granted Grace Mugabe diplomatic immunity

 Simon Allison, Africa Editor at the Mail & Guardian explains the political considerations behind Mugabe's diplomatic immunity.

"ANN7 and  New Age sale is effectively a transaction between  Manyi and Guptas"

"ANN7 and New Age sale is effectively a transaction between Manyi and Guptas"

Phillip de Wet, Associate Editor at Mail & Guardian breaks down the sale of Gupta owned ANN7 TV Station and The New Age paper.

This is incredibly embarrassing for both countries - SAIIA Head of Governance

This is incredibly embarrassing for both countries - SAIIA Head of Governance

On Saturday international relations minister Maite Nkoane-Mashabane granted diplomatic immunity to Grace Mugabe.

Read and weep: 10 of the most expensive houses in South Africa

Read and weep: 10 of the most expensive houses in South Africa

These super luxury houses with enormous price tags will induce some serious house envy.

44 drivers arrested for drunk driving in WC traffic blitz

44 drivers arrested for drunk driving in WC traffic blitz

Western Cape provincial traffic chief, Kenny Africa gives traffic updates of what he described as a very hectic weekend in the WC.

Grace Mugabe immunity: SA between ‘rock & hard place’

Grace Mugabe immunity: SA between ‘rock & hard place’

Professor Christopher Landsberg has praised the International Relations and Cooperation Minister for her 'honest approach'.

[Watch] John Maytham shuts down victim shamer on air

[Watch] John Maytham shuts down victim shamer on air

A caller wanted to know what the alleged victim had done in order for Grace Mugabe to assault her.

Meet Bonang Mohale, BLSA's outspoken (‘don’t blame colonialism’) Chairperson

Meet Bonang Mohale, BLSA's outspoken (‘don’t blame colonialism’) Chairperson

The Money Show’s Bruce Whitfield interviews Business Leadership South Africa’s Mohale for his weekly “ShapeShifter” feature.