ShapeShifter

Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way

(Click here for more "Shapeshifter" interviews such as this one.)

Jeremy Sampson has been a brands guru for the past 41 years. 8ta, Distell, Wi-Fi… these are just some of the brands Interbrand Sampson de Villiers, the company he founded, helped to create.

He was also responsible, back in 1996, for making the Springbok emblem on our rugby superstars' jerseys jump from left to right instead of the other way around, as it has done since its creation in 1908.

Click on play to watch 702/CapeTalk presenter Bruce Whitfield’s interview of Jeremy Sampson on The Money Show.


This article first appeared on 702 : Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Meet Jannie Mouton, the "Richard Branson of Stellenbosch"

Meet Jannie Mouton, the "Richard Branson of Stellenbosch"

The founder of PSG Financial Services and Capitec Bank is rocking the boat from Stellenbosch to the rest of Africa.

Cow manure might one day power South Africa

Cow manure might one day power South Africa

Cow manure is the source of 30% of BMW SA’s electricity. One day poo might also power South Africa.

Meet the noble soul who lives to serve and ease suffering

Meet the noble soul who lives to serve and ease suffering

Meet Dr Imtiaz Sooliman, Founder of Gift of the Givers, Africa's largest NGO.

Meet Yvonne Chaka Chaka; Princess of Africa, philanthropist, businesswoman…

Meet Yvonne Chaka Chaka; Princess of Africa, philanthropist, businesswoman…

How Yvonne Chaka Chaka became a superstar and how she’s doing well by doing good.

Meet the woman behind South Africa’s tsunami of returning expats

Meet the woman behind South Africa’s tsunami of returning expats

We interview Angel Jones who, in 2003, founded the Homecoming Revolution.

How Ryk Neethling became a businessman (and turned down R50m along the way)

How Ryk Neethling became a businessman (and turned down R50m along the way)

Olympic gold medallist Ryk Neethling talks about his evolution from world record holder to prosperous property developer.

Meet Gil Oved, a dragon helping brands get into hearts (and wallets)

Meet Gil Oved, a dragon helping brands get into hearts (and wallets)

Bruce Whitfield talks to one of the “dragons” from Dragon’s Den and founder of “brand activator” The Creative Counsel.

How I became CEO at 29 (and how I’m conquering Africa with SA-made furniture)

How I became CEO at 29 (and how I’m conquering Africa with SA-made furniture)

Bakos Brothers CEO Ryan Bakos on the challenges of running a business with family and taking over Africa with SA-made goods.

The real Wolf of Wall Street: from sex orgies and drugs to an inspiring new life

The real Wolf of Wall Street: from sex orgies and drugs to an inspiring new life

Jordan Belfort, depicted by Leonardo DiCaprio in The Wolf of Wall Street, talks about his sordid past and inspirational new life.

How pawn went mainstream (and how Richard Mukheibir became its biggest star)

How pawn went mainstream (and how Richard Mukheibir became its biggest star)

The story behind Cash Converters and its pawn star CEO Richard Mukheibir…

Every day is Braai Day in South Africa: The story behind ChesaNYAMA’s success

Every day is Braai Day in South Africa: The story behind ChesaNYAMA’s success

Fast food franchise ChesaNYAMA is taking South Africa by storm by giving us what we want: braaied meat in less than 10 minutes.

How I became one of SA’s youngest multi-millionaire entrepreneurs

How I became one of SA’s youngest multi-millionaire entrepreneurs

Mike Eilertsen, CEO of VAULTLife and LiveOutLoud SA, on entrepreneurship and amassing R7-million debt by the age of 25.

How to create a new, 12-million strong capitalist class with the stroke of a pen

How to create a new, 12-million strong capitalist class with the stroke of a pen

Leslie Sedibe says govt can create 12m land owners “with a stroke of a pen” by giving title deeds to shack dwellers.

How to turn a dilapidated inner-city crime hotspot into a hipster hangout

How to turn a dilapidated inner-city crime hotspot into a hipster hangout

Meet the man behind the Maboneng precinct in Joburg’s CBD and learn about his plans for creating a community of 20 000 residents.

No water? No problem! Young entrepreneur profits from crisis with invention

No water? No problem! Young entrepreneur profits from crisis with invention

Ludwick Marishane talks about entrepreneurship, his water saving invention and becoming SA’s youngest patent holder at 17.

Popular articles
'Banned ANC delegates have shot themselves in the foot, got what they deserved'

'Banned ANC delegates have shot themselves in the foot, got what they deserved'

Deputy Editor of Financial Mail, Sikonathi Mantshantsha says branches were warned but did not listen, and he has no sympathy.

Adam Habib: Where would the money to fund free education come from?

Adam Habib: Where would the money to fund free education come from?

Vice-Chancellor of Wits University Adam Habib says Zuma's promise requires about R40 billion in order to be fulfilled.

[LISTEN] 'I never wanted to be President, I was not ambitious'

[LISTEN] 'I never wanted to be President, I was not ambitious'

Listen to what President Zuma had to say on Friday at the #ANC54 Gala Dinner ahead of the elective conference.

JUST IN: Some delegates barred from voting #ANC54

JUST IN: Some delegates barred from voting #ANC54

ANC secretary-general Gwede Mantashe announced that some delegates will not be able to vote in this weekend's elective conference.

Van Damme: De Lille has until Monday to respond to maladministration claims

Van Damme: De Lille has until Monday to respond to maladministration claims

The DA has suspended Patricia de Lille from party activities but Eusebius McKaiser says its statement 'is clear as mud'.

LISTEN: Father of drowned toddler speaks of dangers and heartbreak

LISTEN: Father of drowned toddler speaks of dangers and heartbreak

Connor Weber, fell unnoticed into a bin of water and drowned.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.