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Former Capetonian takes tasty jaffles food chain to America and beyond

11 July 2016 9:06 AM

The South African snack is making waves overseas with an international makeover from Cape Town-born Meryl van der Merwe.

Cape Town-born Meryl van der Merwe is tantalising international taste buds with a local toasted dish.

The jaffle - a cross between a toasted sandwich and a pie - has been recreated at Van der Merwe's restaurant and food chain in the state of Utah.

In just six months, Van der Merwe's factory produces at least 2000 gourmet "Jafflz" per shift in the production line, and has secured distribution deals across the United States.

In addition to 27 live chain stores, "Jafflz" is exclusively selling wholesale to universities, hotel/casinos, amusement parks, music festivals and coffee shop chains.

Listen to the latest conversation from CapeTalk's Breakfast with Kieno Kammies:

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

I grew up on jaffles in Cape Town. We're excited to revive the concept and go back to my roots.

Meryl van der Merwe, founder of Jafflz

Having traveled the world as a private chef, I want to bring the traditional toasted pocket sandwich back to life.

Meryl van der Merwe, founder of Jafflz

We offer gluten-free and vegan options. We also put different filling options inside.

Meryl van der Merwe, founder of Jafflz

We have four categories: breakfast, craving, classic and dessert jaffle.

Meryl van der Merwe, founder of Jafflz

Our e-commerce line will be able to ship orders globally and there are many franchise opportunities.

Meryl van der Merwe, founder of Jafflz

11 July 2016 9:06 AM

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