Consumers confused by special edition of Milo

It started with a simple call from a listener complaining that his Milo no longer tastes the same, saying it was more reminiscent of cocoa.

The lines to our studio were soon flashing with similar stories from other listeners who thought they were alone in picking this up.

This led to Kieno Kammies following up on the matter with Thabile Motsamai,the marketing manager for the dairy business unit at Nestle South Africa, to find out if the recipe had changed.

Motsamai revealed that she had also been getting similar calls from customers, but explained that there has been some confusion among Milo fans, mainly due to the fact that they decided to commemorate the 80th anniversary of Milo's introduction to the world by offering the product as it was originally conceived all those years ago.

It is being sold as a limited-edition product, and is labelled as such. The product is produced in Malaysia. (More) The version that is more familiar with today's market is still available on supermarket shelves.

Listen to the interview below:

Spot the difference - producer Bruce Hong checked some supermarket shelves and sometimes found both versions of Milo occupying the same space on the same shelf, which could have led to the confusion. As you can see from the photo above, a consumer might not have spotted the difference.


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