In the latest move to help tackle the UK’s growing obesity crisis, Royal Society for Public Health, or RSPH is calling for the introduction of ‘activity equivalent’ calorie labeling on food and drink, which show how much activity would be required to burn off the calories contained in food and drink.
The RSPH have proposed that these labels take the form of prominent pictorial icons alongside existing front-of-pack information in the hope that it’ll increase consumer awareness both of the calories contained within food and drink and the activity required to burn off the calories individuals consume.
Pippa Hudson spoke to Matt Keracher, the lead researcher for the activity labeling project to find out more about it - as well as to Cape Town based registered dietitian, Emily Innes, about whether something like this could work in a South African context.
Listen to the conversation here:
Example of foods and the activity required to burn off the calories in that food (source: www.rsph.org.uk):