But does it work?

Do conferences work? Do webinars pose a (serious) threat?

(Click here for more from this "But does it work?" feauture.)

Do conferences work (whether attending or organising them)?

What makes for a good conference?

Are conferences endangered by digital competitors such as webinars?

Conferences can be expensive but, done properly, can also deliver good returns, said Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

The conference/webinar hybrid is growing in appeal.

Andy Rice (branding and advertising expert )

Conferences are variable in terms of quality.

Andy Rice (branding and advertising expert )

The calibre of the audience is almost as important as the calibre of the speakers.

Andy Rice (branding and advertising expert )

It can be good value for a brand to sponsor a conference.

Andy Rice (branding and advertising expert )

It comes down to the track record of the organisers.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Do conferences work? Do webinars pose a (serious) threat?


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Why South Africa’s public relations industry feels misrepresented

Why South Africa’s public relations industry feels misrepresented

Bruce Whitfield interviews advertising expert Andy Rice and the Public Relations Institute of Southern Africa’s Ingrid Lotze.

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does Public Relations work? Do you find it believable? Bruce Whitfield interviews branding and advertising expert Andy Rice.

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

Ad expert Andy Rice is back from Cannes Lions, the world’s biggest advertising festival. He discusses creative effectiveness.

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.

Popular articles
Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Bruce Whitfield interviews Gordon Institute of Business Science Dean (and marketing expert) Professor Nicola Kleyn.

Number of South Africans visiting the seaside has dropped

Number of South Africans visiting the seaside has dropped

Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.

Casac to challenge Zuma's appeal of Abrahams High Court order

Casac to challenge Zuma's appeal of Abrahams High Court order

The National Prosecuting Authority (NPA) will appeal a High Court order that its head Shaun Abrahams leave office.

Instead of investigating state capture they are investigating me - Jacques Pauw

Instead of investigating state capture they are investigating me - Jacques Pauw

Journalist and author Jaques Pauw says he doesn't understand why he being investigated and summoned to appear before police.

 Metrorail central line trains suspended due to vandalism

Metrorail central line trains suspended due to vandalism

Metrorail regional manager, Richard Walker says criminals are making it hard for them to operate in the area.

Steinhoff money woes and why you should care

Steinhoff money woes and why you should care

The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.