But does it work?

Do conferences work? Do webinars pose a (serious) threat?

(Click here for more from this "But does it work?" feauture.)

Do conferences work (whether attending or organising them)?

What makes for a good conference?

Are conferences endangered by digital competitors such as webinars?

Conferences can be expensive but, done properly, can also deliver good returns, said Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

The conference/webinar hybrid is growing in appeal.

Andy Rice (branding and advertising expert )

Conferences are variable in terms of quality.

Andy Rice (branding and advertising expert )

The calibre of the audience is almost as important as the calibre of the speakers.

Andy Rice (branding and advertising expert )

It can be good value for a brand to sponsor a conference.

Andy Rice (branding and advertising expert )

It comes down to the track record of the organisers.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Do conferences work? Do webinars pose a (serious) threat?


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Hyundai Creta has the best ad ever! Mitsubishi ASX? Not so much…

Hyundai Creta has the best ad ever! Mitsubishi ASX? Not so much…

Advertising expert Andy Rice loves the Hyundai Creta ad, but hates the one for the Mitsubishi ASX.

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Why South Africa’s public relations industry feels misrepresented

Why South Africa’s public relations industry feels misrepresented

Bruce Whitfield interviews advertising expert Andy Rice and the Public Relations Institute of Southern Africa’s Ingrid Lotze.

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does Public Relations work? Do you find it believable? Bruce Whitfield interviews branding and advertising expert Andy Rice.

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

Ad expert Andy Rice is back from Cannes Lions, the world’s biggest advertising festival. He discusses creative effectiveness.

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.

Popular articles
NICD: Listeriosis cases rapidly rising in SA, death toll at 172

NICD: Listeriosis cases rapidly rising in SA, death toll at 172

National Institute for Communicable Diseases says all cases traced back to the same bacterial strain and source needs to be found.

'Foreshore development plan will exacerbate spacial and social divide'

'Foreshore development plan will exacerbate spacial and social divide'

UCT planning expert raises concerns over bidder's proposed plans for Foreshore development.

UK issues terror warning against SA after Brit couple abducted in KZN

UK issues terror warning against SA after Brit couple abducted in KZN

The British gov issued a travel advisory‚ warning of possible attacks when traveling to SA, after a UK couple was kidnapped.

Saps: Attackers spared 5 female cops in Ngcobo police shooting

Saps: Attackers spared 5 female cops in Ngcobo police shooting

E Cape Saps says they are investigating the murder of five police officers and one retired soldier at Ngcobo Police Station.

How to make your first million

How to make your first million

Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.