Business Unusual

Virtual reality gets real

The notion of virtual reality (VR) has lived in science fiction and movies for decades but the ability for it to be used in everyday scenarios is a recent one.

The history of VR will most likely be marked with the Kickstarter campaign for a head-mounted display called the Oculus Rift, launched in August 2012 calling for $250 000 to build an affordable device for gamers. The project earned founders Palmer Luckey and Brendan Iribe over $2 million from backers and also attracted the attention of Facebook.

That attention turned into a $2 billion acquisition in 2014 to turn the gadget into a new industry.

While it has taken longer than expected for the first Oculus to be released officially (March 28, 2016) it has been released as a development platform which has allowed many other products to be created to work with the VR gear.

Samsung working with Oculus has already released two versions that work with their smartphones. And Google has allowed hundreds of apps to be created to run on Android that turns your phone into a VR reality device with the use of simple cardboard goggles.

The types of devices

There are two ways the devices change reality. Virtual reality replaces what you see with an immersive version that replaces everything that you see. Augmented reality adds non-real items into what you see in reality.

Augmented reality was touted to be a big deal for marketers as they would allow 2D objects to transform into 3D ones to make you want to buy a car, watch a new movie, or buy a product.

The effect was created by using a device with a camera and a screen and your smartphone. The smartphone would need software to recognise the 2D trigger to start the 3D overlay.

It has not been that well received as it required users to fiddle with lots of different software and often were not even aware that it was an option.

One potential exception is Google's visual translator that uses the camera to read signs which it can translate into a variety of languages.

A demonstration of how Google's augmented reality translation app works.

The Microsoft Hololens is likely to give new impetus to augmented reality as it also a head mounted display but does not replace everything you see, just how you see it.

It is still in development but the developer version is due out in early 2016.

An idea of what and how the Hololens might be used.

Where it will be used

Here are eight areas that are likely to see improvement or significant disruption by the introduction of VR and 360 video.

1. Watch movies like never before: With YouTube and [Facebook](https://360video.fb.com/ ) accepting 360 video's you can expect to see the way we watch video to move from bigger and bigger screens to ones that wrap around you.

  1. Construction: builders know how often plans get changed once owners get to walk inside the building because they were not able to get the same sense of the design while still on paper.

  2. Education: besides making subjects more interesting, it also allows the student to access the class remotely. An interesting side note is that it may be a better environment for certain learning challenged students which are over stimulated in real classrooms.

  3. Teleconferencing: attend a meeting with a more realistic feel than before. Adding a tele-presence bot (allows the user to move around a real exhibition) and interact with people. This also has implications for the education options by giving access to the best trainers anywhere in the world. It also make remote filming and control using drones easier.

  4. Travel: combining great footage of holiday destination allows you to decide in the best way is you really want to go or virtual holiday tours of the amazing sites on the planet might be enough. See anything without the queues with the best weather and without the need to take days to get there. You can also visit businesses to see if they have what you are looking for or find out if a new home is in a good neighbourhood.

  5. Games: Initially it will be gamers that drive the demand and see the devices becoming a lot more common to be able to be used for the other options. Games have already created impressive virtual worlds to completely engage players getting them to spend even longer away from the real world.

  6. Treating phobias: the improved reality will allow those with phobias to deal with them in a much safer way. Afraid of spiders? You can get closer to a virtual spider that can be controlled and can't bite you before confronting real ones.

  7. Training: The opportunity to simulate a range of experiences to train anyone from surgeons to soldiers is easier and cheaper as the technology improves.

  8. Sex: the sex industry usually always finds a way to use a new technology to add to the services and and products it offers and VR offers some potentially significant options.

This is not a comprehensive list as the real new uses of this technology may only become known once more people are physically using it.

Read More
Great ideas, wrong time

Great ideas, wrong time

The iPhone, Ebay and Facebook, we all know these killer applications but what about their very similar predecessors that flopped.

The world of business is changing, here is what you need to know.

The world of business is changing, here is what you need to know.

Companies, institutions and principles, nothing is safe from the impact of the 4th industrial revolution.

What 30 years of data tells us about the past and future of the super wealthy

What 30 years of data tells us about the past and future of the super wealthy

Changes to the Forbes Rich List is like a financial history of the world, reflecting economic booms and busts.

Everything you need to know about the dark web, but were too afraid to ask

Everything you need to know about the dark web, but were too afraid to ask

The recent closure of two illegal online marketplaces selling contraband has put the dark web back in the spotlight.

The Alibaba Group does not see itself as a company but an economy

The Alibaba Group does not see itself as a company but an economy

Alibaba founder Jack Ma says the future is his biggest competitor and he wants young entrepreneurs to help him succeed.

If a minimum wage is a good idea, what about a maximum?

If a minimum wage is a good idea, what about a maximum?

Salary caps are not new, but wage gaps have never been this big, perhaps this is how could we address it.

Popular articles
CoCT 'Water Resilience Plan' to produce 500 million litres of water per day

CoCT 'Water Resilience Plan' to produce 500 million litres of water per day

City of Cape Town Mayor, Patricia de Lille held a media briefing to share the City’s 'Water Resilience Plan' on Thursday.

"I bumped into Anoj Singh and Eskom's Prish Govender at the Hyde Park Hotel"

"I bumped into Anoj Singh and Eskom's Prish Govender at the Hyde Park Hotel"

Sikhonathi Mantshantsha says surely as Anoj Singh is on suspension, he should not be talking to Eskom employees.

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

EWN's Gia Nicolaides says journalists walked out of the media briefing on social grants after waiting for hours for her to arrive.

Grace Mugabe used normal passport and can't enjoy diplomatic immunity

Grace Mugabe used normal passport and can't enjoy diplomatic immunity

Shadow Minister of International Relations says Mugabe's case should not be debated any further as she can't enjoy any privileges.

Snow turns parts of SA into winter wonderland

Snow turns parts of SA into winter wonderland

Parts of the Northern Cape, Eastern Cape and Western Cape are covered in snow as a strong cold front sweeps SA.

Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace is still in South Africa and her husband, Zimbabwean President Robert Mugabe, is due to land in the country this afternoon.