BlackBerry has announced that it will no longer produce cellphone handsets.
The company's devices made a big hit in the market when it provided smartphones with emails and messaging app BBM some years ago.
World Wide Worx MD Arthur Goldstuck says BlackBerry could not keep up with rival products like Samsung and Apple.
It's going to be one of the great case studies of how you can destroy the business by not watching or accepting in a market place.— Arthur Goldstuck, World Wide Worx MD
Chief Executive Officer, John Chen, BlackBerry will now focus on the software path.
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This article first appeared on 702 : No more BlackBerry phones