ShapeShifter

Alcohol-free ‘Breva’ taps into the huge market of non-drinking South Africans

The Money Show's Bruce Whitfield interviewed Gladys Mawoneke, founder and MD of beverage maker and wholesaler Bumi Hills Group, for his weekly "ShapeShifter" feature.

Whitfield also took a call from Silvana Dantu, co-owner of African Equations (maker of Zari, a high-end locally produced sparkling grape juice, especially popular with Muslim connoisseurs).

Gladys Mawoneke in the studio with Bruce Whitfield.

Gladys Mawoneke’s Bumi Hills Group makes and bottles the alcohol-free malt drink Breva.

About 65% of South African adults don’t drink any alcohol.

We celebrate people who decide to have fun and be themselves without drinking in culture where drinking is celebrated and there is pressure on people to drink.

Gladys Mawoneke

Gladys Mawoneke – an admitted attorney - was a journalist before studying law at Rhodes University. She is has a Masters’ Degree in Business and Leadership from Unisa.

Scroll down for quotes from the video and/or audio below.

I’ve taken the scenic route to where I am today!

Gladys Mawoneke

Having a law degree is very useful in business. You’re taught to be analytical.

Gladys Mawoneke

It’s a very cluttered, but dynamic, market.

Gladys Mawoneke

I don’t drink alcohol and grew up in a family that doesn’t drink alcohol.

Gladys Mawoneke

‘Breva’ comes from the word ‘brave’. We’re rewarding people who are true to their values.

Gladys Mawoneke

We did focus group research in Johannesburg and Cape Town.

Gladys Mawoneke

I liked another name and a brown bottle. But research showed that consumers like the name ‘Breva’ and a green bottle.

Gladys Mawoneke

We’ve been in the market for 18 months.

Gladys Mawoneke

This is fun and games!

Gladys Mawoneke

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This article first appeared on 702 : Alcohol-free ‘Breva’ taps into the huge market of non-drinking South Africans


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