Technobyte

TECHNOBYTE for 12 February 2016

On Technobyte we review the Blackberry’s first Android phone called the PRIV, drones to deliver blood to remote areas in Rwanda and the BBC trial new facial recognition technology.

Blackberry have launched their first Android phone called the Blackberry PRIV. It has Blackberry’s tough security standards baked in as well as the Blackberry Hub software that keeps everything organised in one place. Privacy is a key feature and users have the ability to control exactly what every app is sharing on the Android platform. Blackberry have included a slide out keyboard into a 5.4 inch curved display and an impressive 18 MP camera. The device is beautifully designed and very well built with an outstanding battery life. Keyboard diehards will love the fact that you can combine a physical keyboard with a digital one for more functionality when typing. The Blackberry PRIV is one the best Android devices out there and the tight security features will appeal to corporate users.

http://ca.blackberry.com/smartphones/priv-by-blackberry/overview.html

Autonomous drones will soon be ferrying bags of human blood across Rwanda. The government of Rwanda has contracted the American robotics firm, Zipline Inc. to develop and run a drone network in the country’s rural Ruhanga District. It’s a pilot program for a potential national network of sanguine UAVs. Rwandan officials are arguing that the drones will be able to transport the blood and other key medical products faster than motorbikes, the current mode of transportation, and while saving money and critical time.

https://www.inverse.com/article/11352-rwanda-s-blood-drones-are-a-high-tech-circulatory-system-for-a-low-tech-country

The BBC is pressing ahead with plans to utilise new facial coding technology – revealing viewers’ subconscious “emotional attachment” to programmes – after running successful trials. Developed by a British start-up, CrowdEmotion, the technology uses cameras to record individuals’ expressions and actions. Facial movements are recorded on a second-by-second basis and the results are divided into six possible emotions: sadness, puzzlement, happiness, fear, rejection and surprise. The cameras allow researchers to measure the often subconscious responses people have to visual content. CrowdEmotion is working with the Insight division of BBC Worldwide, the corporation’s commercial wing, on projects which could be used to help the BBC gauge how viewers react to particular programmes. The BBC wanted to discover if audiences would respond more positively to content which was clearly labelled as originating from a commercial brand. Facial coding showed a 77 per cent increase in “explicit positivity” towards the brand’s advertising and a 14 per cent increase in “subconscious positivity” when it was clearly marked as sponsored content. The BBC’s advertising division said the technology “enabled us to find out the emotional response of each person and how they truly felt about the content they were viewing, rather than just relying on traditional analytics such as dwell time and page views”.

http://www.independent.co.uk/life-style/gadgets-and-tech/news/bbc-to-use-face-scanning-technology-to-shed-light-on-viewers-tastes-a6866041.html


This article first appeared on 702 : TECHNOBYTE for 12 February 2016


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