The Ad Feature with Jonathan Cherry

Jonathan Cherry's top ads for 2014

The year is drawing to a close and as this is the last Ad Feature until 2015, Jonathan gazed into his crystal ball to predict some of the major social trends to look out for in 2015.

Ad Feature picks of the year:

7) Always "Like a Girl"

6) John Lewis Christmas 2014

5) Johnny Walker "The Gentleman's Wager"

4) Bell's "The Reader"

3)WREN "First Kiss"

2) Sainsbury's "Christmas 2014"

1) Volvo "Seek Feeling"

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Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

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How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

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Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

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