But does it work?

How design can make (or break) a brand

It’s Design Indaba this week!

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice for his weekly "But Does It Work?" advertising feature.

Rice explored the role of design as a component of marketing and brand-building.

It all starts with packaging and identity, but design has evolved to include so many other manifestations of the brand - from the look and feel of company premises to the visual language of corporate communications.

Listen to the audio below for more detail.

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This article first appeared on 702 : How design can make (or break) a brand


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