But does it work?

Co-Created advertising: Does it Work?

Co-creation, which in marketing terms is the concept of encouraging consumers of a brand to contribute to the creation of new strategies for that brand, whether it be innovation, communication or whatever. Andy Rice shares his views on whether he feels it is a sensible way to ensure that brands achieve consumer relevance, or whether it is simply a way of hiring cheap labour.

Expect examples from Dominos Pizza, Lego, Converse and Doritos by clicking below...


This article first appeared on 702 : Co-Created advertising: Does it Work?


Recommended

by NEWSROOM AI
Read More
[Watch] New Klipdrift ad 'The Package' hits the spot, tugs at the heartstrings

[Watch] New Klipdrift ad 'The Package' hits the spot, tugs at the heartstrings

Advertising expert Andy Rice gives the advert – part of Klipdrift’s "Gold between Friends" campaign - a "hero" rating.

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.

These types of ads usually suck. This one by Hippo is awesome

These types of ads usually suck. This one by Hippo is awesome

Branding and advertising expert Andy Rice gives Hippo.co.za’s new TV ad a "hero" rating.

[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

Chicken Licken’s latest ad flame-grills the most recent one by Nando’s, says Nicholas Kühne of Wunderbrand.

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

Branding and advertising expert Andy Rice slams Mr Muscle’s “silly campaign”. If it’s a parody; it’s a bad one. It doesn’t work.

10 advertisements that broke the internet in 2018

10 advertisements that broke the internet in 2018

Some were good, some were great, many were just plain awful. They all went viral.

Popular articles
[VIDEO] Muizenberg pedestrian attacked in broad daylight

[VIDEO] Muizenberg pedestrian attacked in broad daylight

A woman was attacked on her way to work on Saturday morning.

'Tourist who survived 20m fall on Table Mountain is the luckiest man alive'

'Tourist who survived 20m fall on Table Mountain is the luckiest man alive'

Incident commander Roy Schoor says the man fell 20m and landed on a section of a cliff. His cry was heard by someone in Camps Bay.

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

The vehicle's owner came out of the store just in time to scare away the man attempting to steal his bakkie.

[WATCH] Horrific moment as baby falls down escalator at a mall...but is saved

[WATCH] Horrific moment as baby falls down escalator at a mall...but is saved

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Durban paramedics dodge armed hijackers

[WATCH] Durban paramedics dodge armed hijackers

A quick-thinking ambulance driver put breaks on attempted hijacking when his advanced driving skills kicked into gear on Sunday.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.