But does it work?

Watching TV and tweeting - Does it Work?

This research by Twitter may mean that this multi screen ability and ability to give more than one platform your attention simultaneously will have an impact on advertising. But, says Andy Rice, it will only work if they are creative and have breakthrough content.

This research is trying to show that people can multi-screen view stuff and still have high levels of attention.

Andy Rice, Brand and Advertising Expert

Andy Rice says this research refers to viewers who are watching particular TV programmes and tweeting about that same subject matter.

I am not sure how groundbreaking this research is, but it does draw attention to multi-screen viewing.

Andy Rice, Brand and Advertising Expert

This phenomenon of multi-screen simultaneous viewing is something that some people are quite keen to encourage.

Andy Rice, Brand and Advertising Expert

We are now in what they call the attention economy, where the most valuable currency of all is your attention and mine.

Andy Rice, Brand and Advertising Expert

Amid the enormous volume of content on TV and online, it is no wonder advertisers are having to find new ways to fight for consumers attention.

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