CEO of Fly Blue Crane, Siza Mzimela, has kept the business afloat despite the sinking of new entrants into South Africa's commercial airline industry.
The former SAA CEO continues to defy societal norms by making a mark as a black woman in a white, male-dominated industry.
702/Cape Talk's Redi Tlhabi spoke to Mzimela regarding her journey over the years.
Listen to the interview below:
I think that my involvement in other parts of the business within aviation positioned me for this particular position.— Siza Mzimela, Fly Blue Crane CEO
Somebody has to do it. For me, I truly believe that I've been very fortunate based on my experience and exposure.— Siza Mzimela, Fly Blue Crane CEO
It still remains a huge gap where no one is looking to do much in that space simply because it's hard. And we are not going to run away from that.— Siza Mzimela, Fly Blue Crane CEO
We call ourselves a hybrid model - which focuses on regional markets. So we specifically ensure we stay on the secondary markets.— Siza Mzimela, Fly Blue Crane CEO
When we put our model together, we looked at other examples from around the world. Jet Blue in the US came into the market and did fantastically well.— Siza Mzimela, Fly Blue Crane CEO
When we put this together, we said that it has to be from lessons on what not to do and then look at what to do.— Siza Mzimela, Fly Blue Crane CEO
It doesn't matter whether you're low-cost, regional, or main-line carrier, it does remain a diffult operation to run. Do we shy away and not participate because it's high risk?— Siza Mzimela, Fly Blue Crane CEO
This article first appeared on 702 : We won't shy away simply because it's difficult, says Fly Blue Crane CEO