Today's Big Stories

Mixed response to graphic 'Buckle Up' road safety ad

A South African ad campaign, 'The First Kiss', showing four Cape Town teens who are involved in a tragic car crash has been criticised for being 'too graphic'.

The video, launched by Western Cape Department of Public Transport and Work, comes at a time when South Africa faces imminent road carnage that usually takes place around holiday season.

Watch the video below:

[WARNING] Not for sensitive or young viewers

See the reaction below:

What are your thoughts?

SA far too complex for 'one size fits all' ad - ad guru

Having received a huge response to this ad, Xolani Gwala spoke to Advertising expert, Jonathan Cherry about whether shock adverts can make an impact.

I think it's window-dressing. The problem is far more complex. There's got to be a continuous campaign that gets people in the mindset that roads are a dangerous place.

Jonathan Cherry, Head of Cherry Flava

It's the start of a discussion but there has to be follow-through, a real campaign where you understand who you're talking to. Put money behind it. It can't just be these ad campaigns that then go on to win awards for ad agencies who produce them.

Jonathan Cherry, Head of Cherry Flava

Listen to the conversation below:


This article first appeared on 702 : Mixed response to graphic 'Buckle Up' road safety ad


Recommended

by NEWSROOM AI
Read More
Veterans and ANC not on same page about terms of consultative conference

Veterans and ANC not on same page about terms of consultative conference

ANC vets want civil society groups present at the consultative conference, which they want held separately from another meeting.

Top SABC journos applauded for brave testimony

Top SABC journos applauded for brave testimony

EWN's Gaye Davis summarises the evidence of the SABC journalists who appeared before the ad hoc committee in Parliament.

If you're gona be a hero (and smash a car window), make sure you can prove harm

If you're gona be a hero (and smash a car window), make sure you can prove harm

A criminal lawyer explains what leg citizens can stand on if they witness a child or pet locked in a vehicle in risky conditions.

SABC 'in contempt of court' if Motsoeneng reports for duty, says DA

SABC 'in contempt of court' if Motsoeneng reports for duty, says DA

The DA's James Selfe says it is not clear whether SABC's Hlaudi Motsoeneng will be either fired or suspended pending an inquiry.

Shock advertising is "obsolete"?

Shock advertising is "obsolete"?

Andy Rice and Jacob Moshokoa share their standout Heroes & Zeros for the week and unpack an astounding piece of research.

Shock advertising not effective anymore - Researcher

Shock advertising not effective anymore - Researcher

A study by Wits University has rendered shock advertising obsolete and ineffective and marketers should look for alternatives.

Popular articles
Eskom recovery plan leaked to WhatsApp group, how utility aims to cut costs

Eskom recovery plan leaked to WhatsApp group, how utility aims to cut costs

EE Publishing MD Chris Yelland sheds light on what is contained in the document.

NSRI describes search for missing 12-year-old on Strand Beach

NSRI describes search for missing 12-year-old on Strand Beach

Dr Cleave Robinson, CEO of the National Sea Rescue Institute, explains how rip currents can catch bathers unawares.

[WATCH] Scottish man has hilarious argument with virtual assistant Alexa

[WATCH] Scottish man has hilarious argument with virtual assistant Alexa

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Powerful domestic abuse awareness video goes viral

[WATCH] Powerful domestic abuse awareness video goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

[LISTEN] SA's Ndlovu Youth Choir through to America's Got Talent semi-finals

[LISTEN] SA's Ndlovu Youth Choir through to America's Got Talent semi-finals

The choir has been wowing TV audiences in the US and across the world with their energetic performances.

Surfer comes up with insp-EYE-ring way to ward off sharks - take a look!

Surfer comes up with insp-EYE-ring way to ward off sharks - take a look!

Large eye stickers are being stuck to the bottom of surfboards in order to deter sharks.

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

Daily Maverick associate editor at Scorpio Sikonathi Mantshantsha takes a look at the week's financial news.

Lion cub worth R50k rescued from house in Cape Town

Lion cub worth R50k rescued from house in Cape Town

The feline was found by detectives at a property in Athlone on Wednesday following a tip-off.