The Ad Feature with Jonathan Cherry

The Ad Feature with Jon Cherry

You may never have heard of ‘native advertising’, but around the world it very much exists. Some have got their backs up because of it. Jon Cherry of Cherryflava.com explains what it is and asks – is it right?

Jon selected the new Puma ad as his pick for the week.


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Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

How Starbucks 'stole' Christmas with their red coffee cup controversy

How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

Five marketing lessons to be learnt from the VW test-rigging scandal

Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

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