The Ad Feature with Jonathan Cherry

Companies need to be better prepared for social media fallout

Many people have been commenting on an incident that took place at the Twelve Apostles Restaurant, where a complainant accused the establishment of racism.

We live in an era where almost everyone is a self-appointed critic or guardian of society and takes to social media to express their dismay at what they perceive to be poor customer service or bad business practice.

While a lot of the commentary will be based on emotion, companies need to be reminded that such posts can quickly go viral, and have systems in place to deal with them before they go out of control.

Pick of the week:

Jonathan has been engrossed with French Economist Thomas Piketty's book "Capital", and says it's a good way to get your mind around the start of the year.


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Brands not using social media in 2016 are lagging behind

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Jonathan Cherry looks at the use of social media as a tool between customers and brands.

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