Watch these cocoa farmers’ delight as they taste chocolate for the first time

Also read the following related article:

-- You might want to sit down for this; the world is running out of chocolate

I admit it. I mindlessly wolfed down a lot of chocolate this past holiday season. I did so without sparing a thought to the poor farmers around the world who slaved away so I can stuff myself. Then someone shared the video at the end of this article with me on Facebook. Now I can’t take my mind off them.

The chocolate industry is, according to CNN, worth R1.3-trillion (US$110-billion). The rich world consumes almost all this chocolate while most cocoa beans are grown by farmers too poor to ever afford the finished product. Most cocoa farmers earn less than US$2 per day, according to Oxfam.

Besides spreading the word, I have no idea how to even begin to right this wrong. The situation is, no doubt, extremely complicated and we’re all almost certainly complicit, whether we know it or not.

Spare five minutes and watch this heart-warming video. The part where the farmer keeps the wrapper to show his family really got me. “We complain because growing cocoa is hard work,” says one of the men. “Now we enjoy the result! What a privilege to taste it!”

Please share this if it moves you; I know I’m grateful for having seen it. I’ve been taking glorious chocolate for granted and will do so no more.

Also read the following related article:

-- You might want to sit down for this; the world is running out of chocolate


This article first appeared on 702 : Watch these cocoa farmers’ delight as they taste chocolate for the first time


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