The Science Of ...

The Science Of ... Ballet

Joburg Ballet CEO, Dirk Badenhorst joins Bruce Whitfield to explain exactly what goes into turning a great ballet into a solid business opportunity.

Badenhorst was instrumental in establishing the Joburg Ballet Theatre, the first independent professional ballet company in South Africa. During his tenure with the group he has managed to negotiate sponsorships and various international collaborations for the company.


This article first appeared on 702 : The Science Of ... Ballet


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