But does it work?

Sweating the Small Stuff: Does it Work?

Inspired by a simple packaging innovation for a new coffee brand, Andy Rice reflects on the disproportionate impact of small things on people's perceptions of brands. Often it’s gizmos in packaging versus a carefully crafted brand image – but which works best? Expect examples from Subaru, Tesla and Virgin Atlantic - to name a few.

"Let this serve as a reminder to brand owners that the things that people remember about their brands are not always the things that they planned, or indeed have control of!"

Read More
Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

New Whiskas ad is charming and entertaining (even for non-cat people!)

New Whiskas ad is charming and entertaining (even for non-cat people!)

Santam’s ad, however, fails bigtime. Bruce Whitfield interviews ad expert Andy Rice.

ENCA’s ‘Know more, judge less’ campaign is awesome

ENCA’s ‘Know more, judge less’ campaign is awesome

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

'Insecure? Underendowed? We’ve got the car for you!'

'Insecure? Underendowed? We’ve got the car for you!'

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
Three mistakes to avoid when nominating a beneficiary

Three mistakes to avoid when nominating a beneficiary

Certified Financial Planner Paul Roelofse has a difficult conversation with Phemelo Motene around nominating a beneficiary.

Why low sexual desire is not 'abnormal'

Why low sexual desire is not 'abnormal'

Low sex drive is common and non-sexual relationships can also be fulfilling, explains clinical sexologist Dr Eve.

Man wants end to six-year marriage after wife refuses to cook for him

Man wants end to six-year marriage after wife refuses to cook for him

Geoffrey Matovu filed for divorce in the Family Division of the High Court accusing Ms Tryphena Nakiyingi of being disrespectful.

Jerome Booysen of Sexy Boy's life could be under threat

Jerome Booysen of Sexy Boy's life could be under threat

A fight broke at a hospital where Booysen was admitted and it is believed Booysen was the target of the scuffle.

Estate agent Aida admits it’s the source of SA’s largest data hack ever

Estate agent Aida admits it’s the source of SA’s largest data hack ever

The Money Show’s Bruce Whitfield interviews Stuff magazine’s Toby Shapshak.

UCT engineering student creates affordable grey water system

UCT engineering student creates affordable grey water system

Nkosinathi Nkomo came up with a system that could turn grey water into usable water amidst the Cape Town water crisis.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.