Cindy Hunlun did an investigative study on the content and health value of locally produced orange juice and found that what most consumers perceive as 100% juice is actually 50%.
Hunlun says the 100% fruit juice labelling results in consumers losing out on nutritional benefits of the fruits, and recommends a change in legislation to protect consumers.
Listen to the full conversation below:
I ended up looking at the contents of a 100% orange fruit juice blend. Normally consumers would expect that the juice contains a 100% of the main fruit which is orange, in fact it only contains 50% of the main fruit and the remainder of the 50% is orange concentrate.— Dr Cindy Hunlun, Food Technologist
This is regulated by law and it is lawful. Consumers need to pay attention when they read labels, if it is 100% fruit juice, it will only contain about 50% of the main fruit— Dr Cindy Hunlun, Food Technologist
Hunlun also recommends that there be an increase in the minimum requirements of the main fruit from 50% to at least 80%.