Caution: 100% fruit juice is actually 50%

Cindy Hunlun did an investigative study on the content and health value of locally produced orange juice and found that what most consumers perceive as 100% juice is actually 50%.

Hunlun says the 100% fruit juice labelling results in consumers losing out on nutritional benefits of the fruits, and recommends a change in legislation to protect consumers.

Listen to the full conversation below:

I ended up looking at the contents of a 100% orange fruit juice blend. Normally consumers would expect that the juice contains a 100% of the main fruit which is orange, in fact it only contains 50% of the main fruit and the remainder of the 50% is orange concentrate.

Dr Cindy Hunlun, Food Technologist

This is regulated by law and it is lawful. Consumers need to pay attention when they read labels, if it is 100% fruit juice, it will only contain about 50% of the main fruit

Dr Cindy Hunlun, Food Technologist

Hunlun also recommends that there be an increase in the minimum requirements of the main fruit from 50% to at least 80%.


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