Small Business Focus

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

Ray White interviewed Aurik Business Incubator Director and CEO Pavlo Phitidis on “The Money Show” for his weekly small business feature.

Phitidis discussed, off the back of the Vodacom issue, how to protect your intellectual property from corporate theft.

Entrepreneurs, he said, are by nature are always presenting ideas to corporates that they want as clients.

Corporates are always looking to see if they can do it themselves.

It’s an ongoing battle and how to safeguard oneself is an issue for most SMEs.

Scroll down for quotes from the audio below.

An idea cannot be protected unless there is a specific agreement.

Pavlo Phitids, Aurik Business Incubator

Can you bring your idea to market?

Pavlo Phitids, Aurik Business Incubator

Do you have money to protect yourself if someone tries to steal your idea?

Pavlo Phitids, Aurik Business Incubator

Patent law trumps contract law. The Constitutional Court erred in their decision.

Ari Kahn (former MTN employee who claims to be the real inventor)

Present your idea as high up the chain as you can.

Pavlo Phitids, Aurik Business Incubator

Always present with, and to, more than one person.

Pavlo Phitids, Aurik Business Incubator

Document everything!

Pavlo Phitids, Aurik Business Incubator

Send very detailed notes and copy in everybody who was involved.

Pavlo Phitids, Aurik Business Incubator

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Blind Spots: How they come about and how they affect your business

Blind Spots: How they come about and how they affect your business

As a small business owner, nobody expects you to be perfect. Because you cannot see them, blind spots could be a real nuisance.

How to turn South Africa into a nation of start-ups

How to turn South Africa into a nation of start-ups

The Money Show’s Bruce Whitfield interviews The Clothing Bank CEO Tracy Chambers.

How to turn a struggling business around

How to turn a struggling business around

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator’s Pavlo Phitidis.

How to understand you customers

How to understand you customers

Do you know, and “get”, your customers? The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis.

Location! Location! Location! What makes a business's space work (or fail)...

Location! Location! Location! What makes a business's space work (or fail)...

Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

How to build a brand (and what destroys it)

How to build a brand (and what destroys it)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator’s Pavlo Phitidis.

Popular articles
Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace is still in South Africa and her husband, Zimbabwean President Robert Mugabe, is due to land in the country this afternoon.

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.

Bob Mugabe flying in, could sort out his wife's legal woes

Bob Mugabe flying in, could sort out his wife's legal woes

Political analyst David Monyae says this puts everyone including President Jacob Zuma and Robert Mugabe in an awkward situation.

Advanced communication system for Cape's neighbourhood watches

Advanced communication system for Cape's neighbourhood watches

The system allows neighbourhood watches to relay incidents, post warnings or request emergency assistance.

Grace Mugabe has a history of violence

Grace Mugabe has a history of violence

Mail & Guardian Africa editor, Simon Allison says the recent incident of violence by Grace Mugabe is certainly not the first.

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.

[LISTEN] 20-year-old SA woman traumatised by Grace Mugabe's assault

[LISTEN] 20-year-old SA woman traumatised by Grace Mugabe's assault

Gabriella Engels says she is saddened by people who are calling her names on Twitter before they understand the full story.

Discovery CEO (and founder) Adrian Gore bares his soul about money

Discovery CEO (and founder) Adrian Gore bares his soul about money

The Money Show’s Bruce Whitfield interviews Gore about his attitude to money (hopes and fears, successes and failures, etc.).