Business Unusual

When good ideas go bad

There are many great products that - were it not for fans willing to take a chance to get it - may have taken a lot longer to be created, if they were made at all.

The Oculus Rift is one such product that after first appearing on the crowd sourcing site Kickstarter - and getting over $2 million in 2012 - caught the eye of Facebook who liked the project and bought it for $2 billion just two years later.

But not all work out that way.

One due for release in June is looking unlikely to live up to the hype. The Skarp laser razor was launched in October 2015 offering a new kind of razor that used a laser to cut your facial hair.

Kickstarter suspended the project shortly after it began but not before 20 000 people had backed it with over $4 million. Backers of suspended projects are not charged.

The Skarp team recreated the project on another crowdfunding site Indiegogo. Over 2000 backers paid just under $500 000 with the undertaking that they would receive their razors in June 2016.

The Skarp laser razor

There was lots of press for the product that promised to change what they claim was a 5000-year-old method for shaving.

Some of the technical press like Popular Mechanics questioned if the science and the manufacturing could be achieved. The last update was in January and comments on the funding page asking for news last got a response in mid-April to simply say that important updates will be posted.

Whether it may still be delivered as planned or perhaps just delayed remains to be seen, but the projects don’t come with guarantees and one study suggests 9% will fail.

The other significant project to mention is for a very impressive cooler box that has a Bluetooth speaker, a blender and phone charger besides the large storage space on wheels. Over 60 000 backers eagerly awaited their products.

The manufacturing costs proved to be higher than calculated and half those who originally ordered it are still waiting with the company needing to sell full priced versions to offset the cost of those already sold. There is also a question if there is enough of a market for a $500 cooler box.

You don’t need to have a product to use crowd-funding and the incredible response to the recent incident of a waitron being refused a tip to make a political point has resulted in over R100 000 being donated to her.

The Coolest cooler box

GoFundMe has assisted thousands in need by inviting others with the cash to assist to donate. It does not mean there are not some very odd requests. One of the most recent was a woman who asked for $3000 to attend Prince’s funeral, she received over half of it.

A website called GoFraudMe has began tracking dodgy campaigns and lists them to highlight how shameless and even funny some of them are.

There is also a site for Kickstarter campaigns that did not receive any backers - Kickended is the place mediocre ideas go to die.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : When good ideas go bad


Recommended

by NEWSROOM AI
Read More
Peak disruption - is the internet revolution almost over?

Peak disruption - is the internet revolution almost over?

The likelihood of seeing a new Alphabet or Alibaba in the next decade is declining.

The world may soon have only one time zone (and a new calender)

The world may soon have only one time zone (and a new calender)

You may think that the time and date is unchanging, but it does change, and it might do so again.

How to use machine learning

How to use machine learning

Machines can already do many tasks better than humans, so use them.

Netflix is fighting a streaming war and we may get burned

Netflix is fighting a streaming war and we may get burned

As more streaming services create the impression of more competition, we may find it just means we all pay more for less.

Making climate change easier to swallow

Making climate change easier to swallow

Veggie burgers are not new, but two companies are not just starting to make money, they are getting meat eaters to eat them.

[Opinion] The past, present and future of voting

[Opinion] The past, present and future of voting

Elections require voting, but what will that look like in the next 25 years?

Popular articles
[LISTEN] Jacques Pauw and NB Publishers issued with summons for R35m

[LISTEN] Jacques Pauw and NB Publishers issued with summons for R35m

Former State Security Agency director general Arthur Fraser says he has suffered repuational damage because of Pauw's book.

Man thanks right-to-die activist Sean Davison for helping cousin take own life

Man thanks right-to-die activist Sean Davison for helping cousin take own life

On Wednesday the Dignity SA founder was sentenced to three years house arrest after entering a plea and sentencing agreement.

Smooth operator - How to avoid getting caught out by telesales agents

Smooth operator - How to avoid getting caught out by telesales agents

Consumer journalist Wendy Knowler shares her advice on how best to deal with the calls.

[VIDEO] DA's Van Damme accuses family of racism, V&A Waterfront apologises

[VIDEO] DA's Van Damme accuses family of racism, V&A Waterfront apologises

The Democratic Alliance MP claims she was subjected to a racist tirade at Cape Town's V&A Waterfront and wants action taken.

Court orders Gupta-linked Trillian to pay back R600 million to Eskom

Court orders Gupta-linked Trillian to pay back R600 million to Eskom

It also ordered the company to pay for all the costs of the application. Bruce Whitfield interviews EWN’s Clement Manyathela.

Fight continues for family of 11 evicted from Paarl wine farm

Fight continues for family of 11 evicted from Paarl wine farm

On May 7, the Land Claims Court heard an application to have the eviction of Nomabongo Sweetness May and her family rescinded.

Investigation underway into cause of Cape Town hotel fire

Investigation underway into cause of Cape Town hotel fire

Staff and guests at Durbanville's Ruslamere hotel were evacuated while firefighters battled the blaze on Tuesday morning.

[WATCH] Internet blown away by best way ever to peel garlic!

[WATCH] Internet blown away by best way ever to peel garlic!

Khabazela shares tweets and Facebook posts that have gone viral.

BP could be fined millions for illegally building 17 petrol stations

BP could be fined millions for illegally building 17 petrol stations

The case against international petroleum giant was brought by environmental group Uzani Environmental Advocacy.