Small Business Focus

How to go to market with your bright idea (without someone stealing it)

#BadServiceMustFall

Got great service? Click here (Gauteng) or here (Western Cape) to nominate them for this year’s 702/CapeTalk Small BusinessAwards with Sage One.

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Do you have a great idea?

How can you turn it into something real you can sell, without someone stealing it?

How, once it’s in the market, do you prevent someone from copying it?

Protecting your intellectual property (IP) before you have built a business and completed your first sale presents massive challenges.

Protecting your IP once you have built a business is equally challenging.

The Money Show’s Bruce Whitfield interviewed Pavlo Phitidis, Director and CEO of the Aurik Business Accelerator, for his weekly small business feature.

Scroll down for quotes from the audio below.

Is your idea patentable?

Pavlo Phitids, Aurik Business Accelerator

Have you got the money to defend your patent?

Pavlo Phitids, Aurik Business Accelerator

Can you bring your idea to market?

Pavlo Phitids, Aurik Business Accelerator

Banks don’t fund ideas.

Pavlo Phitids, Aurik Business Accelerator

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Article brought to us by Old Mutual.

#BadServiceMustFall

Got great service? Click here (Gauteng) or here (Western Cape) to nominate them for this year’s 702/CapeTalk Small BusinessAwards with Sage One.


This article first appeared on 702 : How to go to market with your bright idea (without someone stealing it)


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