Advertisers have for years been accused of airbrushing and manipulating models so that they represent an ideal impossible for most people to achieve.
We have come to accept that this is part of what the industry does and know that their main purpose is to sell products, and need to make it as appealing as possible.
So what happens when you have an advert with an opposite approach?
Sport England have put together this ad featuring normal people - and it's had a positive response:
Pick of the week:
In past chats, Jonathan Cherry has spoken to us about the tear-jerking adverts brought out by Thai Life. Dial Direct have now done something similar by recruiting the services of Suzelle from Suzelle DIY and created this ad:
Listen to Jonathan Cherry's chat with Kieno Kammies here: