First Kiss Campaign a winner in changing seat-belt compliance behaviour

MEC for Transport and Public Works Donald Grant released the results of the First Kiss Campaign.

The media campaign was controversial because of its graphic nature, but it seems to have born results.

Speaking to CapeTalk's John Maytham, Grant says he is delighted with the result, which shows that rear seat-belt compliance is up by 161 percent.

He says the overall seat-belt compliance has also increased by 27.5 percent.

Grant says the leading cause of fatalities on Western Cape roads are pedestrians by 47 percent. The second being passengers within vehicles not wearing seat-belts.

We took a sample of 1226 vehicles equating to 2399 occupants which is more than enough for stratified sample.

Donald Grant, MEC of Transport and Public Works

According to Grant, another wave of survey will be done in 6 months time to see if the behaviour motorists has changed.

Listen to the full conversation below:


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