ShapeShifter

How internationally heralded PICHULIK (started with no seed capital) got huge

I started with no seed capital. It’s predominantly a boot-legged business.

Katherine-Mary Pichulik

The Money Show’s Bruce Whitfield interviewed Katherine-Mary Pichulik, Owner and Designer of PICHULIK, for his weekly “ShapeShifter” feature.

Katherine-Mary – a trained artist – founded PICHULIK in 2012 after a trip around India.

PICHULIK is a bespoke line of accessories and jewellery.

PICHULIK accessories are designed and crafted in Cape Town.

PICHULIK transforms everyday materials through craft and design into something precious and covetable…

Katherine-Mary Pichulik

Scroll down for quotes from the video/audio below.

I graduated from Michaelis in 2009.

Katherine-Mary Pichulik

There’s a need for women to move away from their inadequacies being capitalised on.

Katherine-Mary Pichulik

I’ve made some shocking mistakes! Not taking a deposit on an order was one of them.

Katherine-Mary Pichulik

We’ve got 18 people on our payroll.

Katherine-Mary Pichulik

It’s a fully-fledged, exporting business!

Katherine-Mary Pichulik

There’s a large demand from the United States and Scandinavia.

Katherine-Mary Pichulik

We export between 40% and 60% of what we produce.

Katherine-Mary Pichulik

My mom is a business owner and my brother is a business advisor.

Katherine-Mary Pichulik

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Lazy, but love cooking? uCook delivers everything, premeasured, to your door

Lazy, but love cooking? uCook delivers everything, premeasured, to your door

The Money Show’s Bruce Whitfield interviews uCook cofounder David Torr for his weekly “ShapeShifter” feature.

Why physical books just keep on keeping on (and will do so forevermore)

Why physical books just keep on keeping on (and will do so forevermore)

The Money Show’s Bruce Whitfield interviews Exclusive Books CEO Benjamin Trisk for his weekly “ShapeShifter” feature.

10 youthful businesspeople who are leading SA (and changing the world)

10 youthful businesspeople who are leading SA (and changing the world)

The future looks bright when you consider how much these youthful movers and shakers have already achieved.

You (probably) have no idea just how huge The Internet of Things already is

You (probably) have no idea just how huge The Internet of Things already is

Feel it! The future is here! The Money Show’s Bruce Whitfield interviews IoT.nxt cofounder and CEO Nico Steyn.

How “Kamers" became South Africa’s biggest pop-up retail phenomenon

How “Kamers" became South Africa’s biggest pop-up retail phenomenon

Bruce Whitfield interviews Kamers (previously "Kamers Vol Geskenke") co-owner Wanda du Toit.

Former economist Samuel Mensah quit his job for fashion (now Beyoncé loves him)

Former economist Samuel Mensah quit his job for fashion (now Beyoncé loves him)

He gave up a high-flying career to purse his passion: African fashion. Now even Beyoncé is regularly seen wearing his clothes.

Popular articles
How to prepare your children for when they move out of the house

How to prepare your children for when they move out of the house

Dr Gillian Moody says it's not good to pamper your children today and say you are on your own tomorrow, it's a gradual process.

Imhoff Caravan Park says CoGH SPCA has caused harm with wrongful allegations

Imhoff Caravan Park says CoGH SPCA has caused harm with wrongful allegations

The Cape of Good Hope SPCA says their mandate is to put animals first and will continue with their investigations.

Makhosi Khoza 'taken aback' by Mkhwebane's Absa findings

Makhosi Khoza 'taken aback' by Mkhwebane's Absa findings

Stephen Grootes asks Khoza why Busisiwe Mkhwebane was deemed the perfect fit for Public Protector and her views on recent events.

5 facts about the new SA number plates being implemented this year

5 facts about the new SA number plates being implemented this year

No official date has been set for the roll out of SA's new number plate legislation, but here's what you need to know so long.

In case you hadn't noticed, Cape Town feels freezing cold (and here's why)

In case you hadn't noticed, Cape Town feels freezing cold (and here's why)

Capetonians are pulling out hot water bottles and mittens as a cold front is predicted to make landfall on Thursday morning.

CAPS is killing teachers passion - caller

CAPS is killing teachers passion - caller

CapeTalk caller says Curriculum Assessment Policy Statements (CAPS) is not good for South Africa's education system.

'The university degree is dead'

'The university degree is dead'

Flux Trends founder Dion Chang gives five reasons why he believes getting a degree is past its sell by date.