A thriving business for 'The Spinach King'

Just four years ago, Nomjana was a volunteer at a community garden in Cape Town. He had R40 in his pocket and not much else except a business idea.

Nomjana did some research and worked out that selling spinach bread, which is both tasty and nutritious, would be a good way to make some money. Nomjana relied on his neighbor to allow him to use her oven to make his first loaf.

After rejections from everyone he approached about investing in his business, Nomjana decided to start his own bakery, Espinaca Innovations, selling spinach-based goods.

When he started, it wasn’t all about building up his profits - he wanted to educate people about healthy eating and the benefits of including spinach in a diet.

Initially, he struggled a bit – the business side of what he was doing was difficult to manage, but a five-month entrepreneurial course helped Nonjama realise that he could build a business and help educate his community about healthy eating habits.

In 2014, the 28-year-old entrepreneur won an award that included R90 000, which he used to create a storefront bakery, built from a shipping container.

Now, Espinaca Innovations produces bread, muffins and sandwiches, and even has a bike delivery service. This year, Nomjana launched a second café and bakery in Khayelitsha Mall, with plans to open a factory in August.

He is evidence that you don’t need a huge amount of capital to start a business. His advice to other entrepreneurs is to work out what resources they have at their disposal and to work from there.

I had a bunch of spinach from the garden I was working out, and my neighbour had an oven.

Lufefe Nomjane, Espinaca Innovations

He is passionate about the health benefits of spinach.

And since then he has gone from strength to strength. He is opening a factory in Stellenbosch and his signature spinach bread will be available in Khayelitsha as well.

Newly developed Spinach bread is available at Sea Point and Green Point Spar in June and were sold out on the first day. Also available at health stores.

Listen to his full interview below:


Recommended

by NEWSROOM AI
Read More
Liverpool vs Real Madrid UEFA final has football fandom in overdrive

Liverpool vs Real Madrid UEFA final has football fandom in overdrive

Sports writer Kevin McCallum explains why support for the Champions League has transcended borders ahead of the final.

CPS says there isn't enough money to payout cash grants

CPS says there isn't enough money to payout cash grants

CPS claims Sassa has not paid for its service to pay social grants in cash, reports EWN's Lindsay Dentlinger.

Why moving Parly to Pretoria could be costly

Why moving Parly to Pretoria could be costly

Wesgro CEO Tim Harris argues that relocating Parliament to Pretoria might not make the most economic sense.

Parkwood protesters and police in a tense standoff

Parkwood protesters and police in a tense standoff

Community members are throwing stones, while law enforcement officers are responding with rubber bullets and tear-gas.

[WATCH] John Maytham: 'Supra was fired!'

[WATCH] John Maytham: 'Supra was fired!'

John takes a wry look at the 'early retirement' of North West Premier Supra Mahumapelo.

Stormwater harvesting could be Cape Town's water solution

Stormwater harvesting could be Cape Town's water solution

Dr Kevin Winter says stormwater harvesting could be a water augmentation solution.

Popular articles
Dr Eve busts myths about the female orgasm that could change your sex life

Dr Eve busts myths about the female orgasm that could change your sex life

As many as 1 in 3 women have trouble reaching orgasm when having sexual play, clinical sexologist Dr Eve explains.

The Man of the Mountain: Why I'm climbing Table Mountain every day for a year

The Man of the Mountain: Why I'm climbing Table Mountain every day for a year

After being retrenched last year Andrew Patterson decided he wanted to do something more fulfilling with his time.

If you go down to the Spar today...join SA's biggest pajama party!

If you go down to the Spar today...join SA's biggest pajama party!

Spar customers are being encouraged to head out for the weekly shop in their PJs today and you get a free coffee in return!

'Impossible to think violent protests in CPT are anything other than political'

'Impossible to think violent protests in CPT are anything other than political'

Just this week WC Human Settlements MEC Bonginkosi Madikizela said he believed the protests were being 'orchestrated'.

How much you need to retire ‘comfortably’ (and the best ‘investment’ ever)

How much you need to retire ‘comfortably’ (and the best ‘investment’ ever)

For your assets to generate an income that lasts as long as you do; here’s what you’ll need to amass (and tips for getting there)…

Low cost MBA designed to open up access to higher education

Low cost MBA designed to open up access to higher education

The low-cost version of the course would require students to submit a portfolio of their work based on NQF levels.

Henri van Breda found guilty of family axe murders

Henri van Breda found guilty of family axe murders

Judge Siraj Desai found that there was no security breach at the Stellenbosch home on the night of the murders.

Eusebius: 'Needing to know what happened before the Supersport video is BS'

Eusebius: 'Needing to know what happened before the Supersport video is BS'

Callers on The Eusebius McKaiser Show stand behind Ashwin Willemse who walked off the Supersport Rugby set on Saturday.