The Ad Feature with Jonathan Cherry

What will future generations think of today's ads?

We often hear complaints of the rulings made by the Advertising Standards Authority of South Africa - but they do serve a purpose - they ensure that advertisers don't proclaim untruths or misleading statements, and they wouldn't allow this type of advertising circa 1955:

Jonathan Cherry has been looking at a range of vintage ads and wonders what future generations will think of our ads from today.

One recalls that cigarette advertising was not only allowed a few years ago, but many had the endorsement of medical practitioners.

Pick of the Week

Superbowl Weekend is coming up and Jonathan's pick this week is an ad for T-Mobile, featuring Kim Kardashian

Listen to the conversation between John Maytham (standing in for Kieno Kammies) and Jonathan Cherry here:

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Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

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How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

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Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

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