The Science Of ... , Evergreen Content

How to turn an inner-city slum into a hipster hangout

Rejuvenation is not a science. It’s an art.

Jonathan Liebmann, Propertuity

Gentrification is a loosely used word in South Africa. It’s a concern in Cape Town where there are high property values in the CBD. It’s not a problem in Johannesburg.

Jonathan Liebmann, Propertuity

The Maboneng precinct has become the poster boy of inner city regeneration.

Once a notorious no-go area; it now evokes the rejuvenated image of Brooklyn’s shabby-chic streets with the obvious mix of art galleries, organic food markets, design boutiques and specialty coffee bars.

The Money Show’s Bruce Whitfield interviewed Propertuity CEO Jonathan Liebmann for his weekly "The Science Of" feature.

Liebmann discussed the art and science of rejuvenating the heart of Johannesburg.

Scroll down for quotes from the audio below.

Happy people live close to work.

Jonathan Liebmann, Propertuity

We’re developing 3000 residential units in Maboneng over the next three years.

Jonathan Liebmann, Propertuity

More than half of the city has been redeveloped.

Jonathan Liebmann, Propertuity

It was a matter of time until it [rejuvenation] happened to Joburg.

Jonathan Liebmann, Propertuity

You can’t apply the principles that worked in Joburg to Durban.

Jonathan Liebmann, Propertuity

The supply is there. It’s the demand that we’re trying to create.

Jonathan Liebmann, Propertuity

I’m brave. But it’s also partly opportunistic.

Jonathan Liebmann, Propertuity

I’m passionate about bringing Durban back!

Jonathan Liebmann, Propertuity

The BRT has been a huge success.

Jonathan Liebmann, Propertuity

There’s a shortage of affordable accommodation in Cape Town’s city centre.

Jonathan Liebmann, Propertuity

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Article brought to us by Old Mutual.

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