Why Kim Kardashian deserves to be on the latest Forbes cover

(Also read "Naspers owned Tencent buys stake in Kim Kardashian game developer Glu Mobile".)

This game has been around for a couple of years now. And it’s growing by leaps and bounds.

Nick Cowen, Managing Editor at htxt.africa

Kim Kardashian is a master of self-promotion and, considering she’s on the cover of the latest Forbes Magazine, a serious player in the business world.

Now she has a new way of monetizing – on a massive scale - her fame.

She stars in a mobile game, “Kim Kardashian: Hollywood”, in which players create their own celebrity, befriend her and work their way onto the A-list.

According to Forbes, Kardashian has personally pocketed almost R650 million from the games’ 45 million downloads.

The Money Show’s Bruce Whitfield interviewed Nick Cowen, Managing Editor at htxt.africa.

Scroll down for quotes from the audio below.

Smartphones have made video games far more accessible.

Nick Cowen, Managing Editor at htxt.africa

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Article brought to us by Old Mutual.


This article first appeared on 702 : Why Kim Kardashian deserves to be on the latest Forbes cover


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