160 countries to attend entrepreneurship congress in Johannesburg

Johannesburg plays host to the Global Entrepreneurship Congress in March next year.

The Global Entrepreneurship Congress brings together thousands of entrepreneurs, investors, researchers, policymakers and other start up champions from more than 160 countries to identify new ways of helping founders start and scale new ventures around the world.

Alesimo Mwanga research executive SEA Africa talks to CapeTalk's Kieno Kammies about the conference coming to Africa for the first time, and in South Africa in particular.

The African continent is very diverse and unique in its entrepreneurial culture and what we hoping to do is integrate African countries in terms of their entrepreneurial ecosystems.

Alesimo Mwanga, Research Executive SEA Africa

Mwanga says they encourage cross border trading.

We have developed an initiative to create entrepreneurs to become 'opportunity ready', for the GEC.

Alesimo Mwanga, Research Executive SEA Africa

She says there are many start up entrepreneur's on the continent, but they are not always fully prepared to launch their business.

You may have a product or a service but you don't know how to communicate that well to be bankable to global investors.

Alesimo Mwanga, Research Executive SEA Africa

100 global investors will be attending the event.

Mwanga says their aim is to create awareness for local entrepreneurs and help them prepare business modela, to make the greatest impact on investors.

There will be over 5000 delegates and opportunities to network, and access global markets.

Roadshows will be held to assist entrepreneurs with preparation for the Global Entrepreneurship Congress

Go to the GEC website for more details.

Listen to the full conversation below:

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