Local and custom sock company, Sexy Socks, is using its stylish fashions to make a social difference in South Africa.
For every pair of fashionable socks purchased, a pair of school socks is donated to vulnerable youth across the country.
So far, the company has given 2 000 pairs of socks to children in need and plans to give away 5 000 more in the next month.
Sexy Socks founder, Dave Hutchinson, says that the initiative has helped the company connect with young people and share the importance of social entrepreneurship with local communities.
The true power lies not so much in giving away socks. But the real value is the platform we have to speak at schools about social entrepreneurship as a means to effect change.— Dave Hutchinson, Sexy Socks founder
Hutchinson explains that the socks are manufactured in Cape Town using bamboo fibres to create unique and quirky designs.