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Why direct selling in South Africa is booming (despite the economy)

Direct selling is the earliest way of selling – from the dawn of Mankind.

Ernest du Toit, Chairperson of the Direct Selling Association of South Africa

It’s about people who truly believe in the products they utilise.

Ernest du Toit, Chairperson of the Direct Selling Association of South Africa

In South Africa we deliver sales of over R11 billion and there are 1.1 million people involved.

Ernest du Toit, Chairperson of the Direct Selling Association of South Africa

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location.

The Money Show’s Bruce Whitfield interviewed Ernest du Toit, Chairperson of the Direct Selling Association of South Africa (DSASA) for his weekly “The Science Of” feature.

The DSASA is a self-governing organisation that protects the interests of South African consumers and its members.

It aims to resolve complaints by the public and its members.

Scroll down for quotes from the audio below.

The essence of direct selling is that you work through a network.

Ernest du Toit, Chairperson of the Direct Selling Association of South Africa

Fragrance is very popular at lower income levels – both to consume and sell. Products that prevent you from getting ill is also very popular.

Ernest du Toit, Chairperson of the Direct Selling Association of South Africa

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Article brought to us by Old Mutual.


This article first appeared on 702 : Why direct selling in South Africa is booming (despite the economy)


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