ShowMax received a positive reception in South Africa. In just 11 months after its launch, the Naspers owned company has clocked the 10 million views milestone.
Richard Boorman, Head of communications at ShowMax says the cumulative number of TV shows and movies watched by ShowMax customers exceeded 10 million. In total, more than five million hours of content have been viewed, the equivalent of more than 500 years if played back-to-back.
He says the ShowMax business model is different to other major brands in the same business because they focus more on dealing with local conditions like internet connectivity.
ShowMax offers customers an opportunity to download content to Android and Apple smartphones as well as tablets for viewing offline, which addresses internet connectivity challenges.
We localising with partners, we localising with payments and having local content....— Richard Boorman, Head of communications at Showmax
ShowMax provides both local, Hollywood and UK content on-demand. It is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent.
Listen to the full conversation below: