3 videos to watch this weekend - 31 January

The Super Bowl is the final of the premier American Football tournament in the US. It holds the record for largest US TV audience from 2011 with 111 million viewers tuning in. As a result it also has some of the most expensive advertising rates with an average 30 second spot costing R46 million. To justify that enormous cost you get to see some of the most expensive and creative ads of the year.

Here are three from the ads that will flight this year. Many have already got millions of views.

Budwesier

A perfect time to sell beer to beer drinkers. Budweiser will flight more than one ad during the match, but this sentimental ad about good friends uses #BestBuds to tug at your heart strings. Over 6 million views says it is working.

BMW i3

If it is not sentimental it should be funny. BMW shows off their new high tech car by using a clip from 1994 when the Internet was relatively unknown. A great way to make a point about new technology that might not make a lot of sense now. 4,5 million views and counting.

Mobile networks

T-Mobile is a cellphone company that is happy for you to hang on to the data you bought and not take it away from you. They signed up Kim Kardashian to tell you that and will then spend over R46 million to broadcast it. You might ask why they would take the data you bought away from you in the first place but that is another story. It does not showcase a new product; it does not give you anything you did not actually have before and it features someone that is famous for being famous. Despite that, it is funny and the most popular of the three with over 6,3 million views.

And if you must know the match will be between the New England Patriots and the Seattle Seahawks.


This article first appeared on 702 : 3 videos to watch this weekend - 31 January


Read More
3 videos to watch this weekend - 24 January

3 videos to watch this weekend - 24 January

Take a look at the Oscar nominees before they were famous; holograms are coming and your phone may soon be waterproof.

3 videos to watch this weekend - 17 January

3 videos to watch this weekend - 17 January

Watch a hippo charge a boat, listen to the oddest version of 'Yes" and see 2015 ping pong balls hit 2014 mouse traps.

3 videos to watch this weekend - 13 December

3 videos to watch this weekend - 13 December

Trevor Noah's Daily Show debut, more of the Cape's flying sharks and a teacher's commitment to send 20 year old letters

3 videos to watch this weekend - 6 December

3 videos to watch this weekend - 6 December

#RememberMandela - his 94th birthday Facebook video, Goalie takes one for the team and a word you didn't know you knew - Vemödalen

3 videos to watch this weekend - Nov 29

3 videos to watch this weekend - Nov 29

A cat conditioned to stick its tongue out, Siberian airline passengers take lift off into their own hands and a camera on an eagle

3 videos to watch this weekend - Nov 22

3 videos to watch this weekend - Nov 22

Jimmy Fallon is a better Bono than Bono, a Yoga Master that redefines a handstand and a texting Christmas hit.

3 videos to watch this weekend - Nov 15

3 videos to watch this weekend - Nov 15

A bicycle that is faster than a Ferrari, Archbishop Tutu speaks on #SwaziJustice and what to add to a room to reduce stress.

3 videos to watch this weekend - Nov 8

3 videos to watch this weekend - Nov 8

Three videos: from what Ebola does to you, falling feathers and bowling balls and #AlexfromTarget

3 videos to watch this weekend

3 videos to watch this weekend

Three very different videos that all showcase an impressive skill.

Popular articles
Fund manager lays criminal charges against former Steinhoff CEO Markus Jooste

Fund manager lays criminal charges against former Steinhoff CEO Markus Jooste

The Money Show’s Bruce Whitfield interviews Benguela Global Fund Managers Chief Investment Officer Zwelakhe Mnguni.

France exploring ways to assist City of Cape Town with water crisis

France exploring ways to assist City of Cape Town with water crisis

Xanthea Limberg says no formal agreement has been reached but it looks forward to talks and learning more from France.

'ANC may split if Dlamini-Zuma is elected leader'

'ANC may split if Dlamini-Zuma is elected leader'

Political analyst Dr Somadoda Fikeni sat down with Ray White to discuss the future of the ANC.

'This puts pressure on Jacob Zuma to vacate office earlier'

'This puts pressure on Jacob Zuma to vacate office earlier'

The Money Show’s Bruce Whitfield interviews Daniel Silke, Political Economy Analyst at Political Futures Consultancy.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.