Today's Big Stories

Online sentiments show ANC lagging behind ahead of elections - media analyst

Online sentiments across South Africa indicate that the ANC may not make headway in most of the contested municipalities, predicts media analytics company BrandsEye.

BrandEye's Head of Client Engagement, Mel Malherbe explains that the overall attitudes towards major political parties show the ANC has a net sentiment of -24%, while opposition parties DA and EFF hold positive measurements.

The ANC is apparently lagging behind in Nelson Mandela Bay, while the EFF leads in Tshwane municipality, and the DA "stands out", in The City of Cape Town.

Malherbe says the company relies on an algorithm to understand people's sentiments toward political parties and other matters.

She explains that people are also assigned to pick up online attitudes, such as sarcasm, that are imperceptible to technology programmes.

People who are sick and tired are very vocal about it. Social media is used almost as a complaints center sometimes.

Mel Malherbe, Head of Client Engagement at BrandEye

Malherbe adds that it is sometimes difficult to precisely reflect national moods using their data, because of the persistent digital divide in the country.

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

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