Small Business Focus, Evergreen Content

How to build (when everyone is scaling back)

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator Director and CEO Pavlo Phitidis for his weekly small business feature.

Phitidis gave advice on expanding your business, even though everyone is, seemingly, scaling back.

Scroll down for quotes from the audio below.

Get the value proposition right. What’s in it for your client to buy your product or service?

Pavlo Phitids, Aurik Business Accelerator

Don’t negotiate on price! Rather add extra value.

Pavlo Phitids, Aurik Business Accelerator

Selling is not an art! It’s really a science.

Pavlo Phitids, Aurik Business Accelerator

The better you know your customer the more relevant your offer will be.

Pavlo Phitids, Aurik Business Accelerator

You need to cannibalise your business!

Pavlo Phitids, Aurik Business Accelerator

Demonstrate ‘care’.

Pavlo Phitids, Aurik Business Accelerator

Leverage every single sale you make.

Pavlo Phitids, Aurik Business Accelerator

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the six most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
How to grow your business through partnering with others

How to grow your business through partnering with others

There are dangers to partnering with others, but the opportunities are huge. Small business guru Pavlo Phitidis discusses...

How to build your business while you fly

How to build your business while you fly

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator Director and CEO Pavlo Phitidis.

How to grow your small business into a medium-sized one

How to grow your small business into a medium-sized one

Small business guru Pavlo Phitidis discusses strategies for growth that won’t cause chaos.

How to ensure your business survives as it grows (i.e. avoiding "growing broke")

How to ensure your business survives as it grows (i.e. avoiding "growing broke")

Businesses grow broke whether times are good or bad. Aurik Business Incubator's Pavlo Phitidis on how to stay afloat when growing.

 How to find funding so your business can grow

How to find funding so your business can grow

Funding your business through what you have, not what you need, is a crucial entrepreneurial skill.

Popular articles
I paid for it, says Police Commissioner Phahlane. No you didn't, says Ipid

I paid for it, says Police Commissioner Phahlane. No you didn't, says Ipid

John Maytham interviews EWN’s Barry Bateman about the allegations against the Acting National Police Commissioner.

Orcas spotted in Langebaan Lagoon must've been hunting, says conservationist

Orcas spotted in Langebaan Lagoon must've been hunting, says conservationist

Capetonians are accustomed to seeing whales playing along the coast, but it is very rare to hear of orcas in the Langebaan Lagoon.

Photographer captures Cape's dwindling dam levels with a drone

Photographer captures Cape's dwindling dam levels with a drone

The latest figures show dam levels at 36.8%, which means they could run almost empty by the time 2017 the winter rains come.

Culprits spotted deliberately starting fires in the Cape

Culprits spotted deliberately starting fires in the Cape

Chief Fire Officer at Overberg District Municipality says arson is a problem they are all too familiar with.

Find out what the city-approved borehole sign looks like

Find out what the city-approved borehole sign looks like

Cape Town residents are concerned that residents might be wasting water and lying about having boreholes by using fake signs.

Meet Chuma Somdaka, a homeless artist who blogs about art

Meet Chuma Somdaka, a homeless artist who blogs about art

Chuma spends her days making art and her nights on a bench in The Company's Garden in Cape Town where she displays her artwork.