Augmented reality (AR) is a new way of bringing digital elements into a physical, real-world environment, by computer-generated sensory input such as sound and graphics.
Sea Monster Entertainment has partnered with Picknpay to bring AR elements to the #PnPSuperAnimals campaign.
When you spend R150 at PicknPay you get four Super Animal cards.
John Maytham spoke to Glenn Gillis from Sea monster Entertainment about how this new technology works.
What we did with super animals is that if you've got a camera on your phone and it is looking for something it recognises, you look at the cards and prepare to be astounded. But you have to download the app first— Glenn Gillis from Sea monster Entertainment
What will happen for most of the cards is a 3D sort of image is going to pop out, touch the image and you'll be able to interact with it, hear sounds, edit and complete your collection...— Glenn Gillis from Sea monster Entertainment
Gillis says the company has been doing AR for five years, and the technology has developed from when they started. He says it is an exciting thing to do because it brings digital elements to the real world.
It is something that is becoming easily accessible... A lot of it is not just about technology but about what you can do with it, how you create engagement and use it to excite people.— Glenn Gillis from Sea monster Entertainment
Listen to the full conversation below: