On 19th January 2015 Evita Bezuidenhout tweeted these messages in 140 character-bursts to her 79,000 followers:
"If we the people lead, the government will follow. Commit yourselfie to a better future! Join Evita's onslaught against corruption and pessimism. Pay back all the money! Spend where it's needed! Take a selfie! Tweet your selfie! And email it with YOUR wish for SA to EvitaSelfie@gmail.com before 6 February!"
#CommitYourselfie: the national twitter to action
"Unchartered territory is a phrase used now more than ever. On 12th February 2015 South Africa's Parliament reopens with President Jacob Zuma's State of the Nation address. This time round there are expectations of disorder. Slogans may be shouted and brandished. Red costumes could overshadow the dignity and importance of this start to a new season of lawmaking and governance of the people, for the people and by the people. Recent happenings in world politics have shown the huge significance of civil unity and democrats willing to stand up and be counted against threats of chaos and corruption. In some cases far worse. Humour is still a unique weapon against in onslaughts of arrogance, dishonesty, carelessness and fear."
The campaign has received support from high-profile personalities including Charlize Theron:
The deadline has been extended to 6 February: