Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
The Money Show’s Bruce Whitfield interviews Media Monitoring Africa Head of Policy Thandi Smith.
Somali pirates are back, attacking commercial ships once more, says African Business News correspondent Leslie "Lee" Kasumba.
Renting? Letting? Bruce Whitfield checks out an amazing new platform that connects tenants with property managers.
It's almost time for "Woodstock for Capitalists"! Standard Bank Wealth Head of Innovation and Solutions Chris de Klerk explains...
Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money (hopes and fears, successes and failures, etc.)
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
These three shares are the best investments on the JSE right now, says Cannon Asset Managers Portfolio Manager Samantha Steyn.
Mark Sonderup, South Africa Medical Association, vice-chairperson says the medical profession is in trouble.
Times Media Group has provided 24-hour security to Wa Afrika after a confession from the man hired to kill him.
ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.
The Finance Minister admitted that he faced difficult questions from investors during his visit to the US, says Simon Marks.
Take a look at the 6 six proposals that have been received by the City for the Foreshore freeway precinct.