Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
Eben du Toit is “trending” on the US version of Huffington Post. Why? Because Starbucks can’t get his name right.
The Money Show’s Bruce Whitfield interviews Nedbank Economist Busisiwe Radebe about Governor Lesetja Kganyago’s surprise move.
Sars is experiencing technical issues. Have a medical aid, retirement fund or travel allowance? You may want to check this out…
Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.
Bruce Whitfield interviews super-saver Julia and her advisor Warren Ingram. Is she keeping it up? Because life (and kids!) happen…
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Barnes says Magwaza had sent him a letter expressing the agency's intentions to appoint the Post Office to pay social grants.
The Province's #ItCanWait Campaign uses CCTV footage of people walking and texting with disastrous consequences to make its point.
Caller, Ashley in Somerset West shares her opinion on some suggestions made on combating smoking in the workplace.
Adam Gilchrist has more on this tragedy that left 7 children orphaned.
Political analyst Karima Brown shares details on political stories making headlines in South Africa.
In his video, Adam Spires, takes a look at the underground spring water that flows out to sea which he believes could be used.
South African born Lynette Federer speaks to CapeTalk's Kieno Kammies about her son who clinched his 8th Wimbledon title.