Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
The Money Show’s Bruce Whitfield interviews labour analyst Terry Bell.
The Money Show's Bruce Whitfield interviews Prof Nick Binedell (Gordon Institute of Business Science) and EWN’s Stephen Grootes.
Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money.
Bruce Whitfield interviews former Minister (1994 – 1999) Jay Naidoo about his new book “Change - Organising tomorrow, today”.
Looking for stock picks? The Money Show’s Bruce Whitfield interviews Fund Manager Jason Forssman.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Tax advisory company Grant Thornton has extended remote working and flexible staff hours since the City's announcement.
"Dear Dirk, I refer to your open letter published on Maroela Media on 23 May in which you make some contentious statements..."
MEC for Education at Western Cape says an investigation will be launched into the school tragedy.
These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.