Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
The Money Show’s Bruce Whitfield interviews FNB Senior Economist Jason Muscat.
Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.
In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.
The Money Show’s Bruce Whitfield interviews Water Research Commission CEO Dhesigen Naidoo.
What’s behind the stunning fall of the EOH share price? Bruce Whitfield interviews Traders Corner share trader Garth Mckenzie.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Bruce Whitfield interviews Gordon Institute of Business Science Dean (and marketing expert) Professor Nicola Kleyn.
Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.
The National Prosecuting Authority (NPA) will appeal a High Court order that its head Shaun Abrahams leave office.
Journalist and author Jaques Pauw says he doesn't understand why he being investigated and summoned to appear before police.
Metrorail regional manager, Richard Walker says criminals are making it hard for them to operate in the area.
The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.
Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.